AI Recommendations Button Placements

    AI Recommendations help grow GGR by increasing the number and amount of player deposits through personalized game suggestions. The system analyzes each player's behavior and patterns of other brand users to recommend games with the highest engagement potential — improving session length, deposit frequency, and conversion rates.

    Placement Options

    Each placement option (like sidebar button, hero slider, or popup) represents a different visibility and user-flow strategy:

    • Some are passive and consistent (like a sidebar button — always there, familiar).
    • Others are active and attention-grabbing (like a popup or hero banner).
    • Each one affects CTR, engagement, and user experience differently.

    Sidebar Menu Adjusted Button

    Your choice button in main menu

    Sidebar with Your choice menu item

    Dedicated sidebar item with star icon to access personalized AI recommendations. A flexible placement where the "Your Choice" button appears as part of the main sidebar navigation, blending smoothly into the existing menu and feeling native for frequent users. Highlights when active with accent colors.

    Expected CTR: ~0.4 – 1.0%

    (steady engagement from regular players; visibility depends on menu scroll depth)

    Sidebar Header Buttons

    Quick access buttons at top of sidebar

    Three buttons in sidebar header

    Star-highlighted button among three quick access buttons in the sidebar header for instant AI recommendations. This placement prioritizes speed and visibility without being intrusive, positioned at the top of the sidebar for maximum exposure.

    Expected CTR: ~1.0 – 3.0%

    (top-of-sidebar placement yields better "above-the-fold" visibility and faster action rate)

    Hero Section Slider

    Featured AI-curated game collection

    Your choice section with game grid

    Prominent placement at the top of pages with glowing star icon and accent-colored title. Shows horizontal scrollable grid of AI-selected games displayed prominently in the hero section, creating high visual impact with an interactive game collection.

    Expected CTR: ~3.0 – 6.0%

    (high visual impact but moderate click-through — users often scroll past carousels quickly)

    Popup Modal

    Category redirect with AI suggestions

    Popup modal with category redirect

    Contextual popup that appears to suggest AI-recommended game categories with a direct action button to explore personalized selections. Appears at key moments (e.g., after a deposit, at login, or during inactivity) presenting AI-curated categories with a clear "Play Now" button.

    Expected CTR: ~3.0 – 8.0%

    (highest engagement when timed well and shown with frequency capping; works best for reactivation or high-intent segments)

    Large Sidebar Header Button

    Prominent action button at sidebar top

    Large button in sidebar header

    Eye-catching large button positioned prominently in the sidebar header area, drawing immediate attention to AI-powered features. Constantly visible at the very top of the sidebar with high-contrast design, highly effective for desktop users.

    Expected CTR: ~1.5 – 4.0%

    (performs strongly for first-time exposure; CTR may decay slightly over time if always visible)